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Human Behavioral Influence: Tech that Empowers, Inspires, and Transforms

Why Human Behavior Matters

Lasting change doesn’t start with infrastructure — it starts with people. Whether it’s reducing household waste, improving health habits, or increasing participation in green economies, behavior change is the bridge between innovation and impact. Simultaneously, millions still lack access to tech-driven solutions that can change their lives. We believe the future lies in merging behavioral influence with social equity.

What We Support

Behavioral Nudges

Platforms using AI and behavioral analytics to:

  • Encourage sustainable consumption (energy, water, food)
  • Nudge healthier dietary and mobility choices
  • Reinforce low-waste, low-impact lifestyles

Digital Inclusion for Underserved Communities

Tech solutions that:

  • Deliver affordable healthcare, education, or livelihood support
  • Improve climate resilience in vulnerable regions
  • Equip local change agents with digital tools for collective action

Gamification, Social Norms, and Habit Loops

Innovations that:

  • Use challenges, leaderboards, and peer pressure for change
  • Make sustainability “sticky” through habit-forming design
  • Localize global behaviors by tailoring action to context

Civic Tech for Empowerment

From grievance redressal apps to tools enabling participation in policy, we back solutions that give people a voice and the power to shape their environments.

Smart Innovations for People and Planet

Klima

Focus: Klima is a mobile app that empowers individuals to measure, reduce, and offset their personal carbon footprints. By making carbon neutrality accessible and actionable, Klima turns individual climate action into a mass movement.

Why Important: Directly targets personal behavior and scales climate action through user engagement.

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Winnow

Focus: Winnow uses AI-powered smart bins in commercial kitchens to track and reduce food waste, providing actionable insights to staff to change wasteful behaviors.

Why Important: Tackles food waste (a major emissions source) by changing kitchen practices and habits. Farm to Feed finds new markets for imperfect produce, reducing food waste and encouraging sustainable consumption and production behaviors among farmers and consumers

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Farm to Feed

Focus: Farm to Feed finds new markets for imperfect produce, reducing food waste and encouraging sustainable consumption and production behaviors among farmers and consumers

Why Important: Reduces emissions by changing market and consumption behaviors.

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ZeroNorth

Focus: ZeroNorth provides software to optimize shipping routes for reduced emissions, influencing operational decisions and behaviors in the maritime industry.

Why Important: Drives sector-wide behavioral change through actionable data

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Yayzy

Focus: Yayzy helps consumers understand their carbon footprint from daily purchases and suggests sustainable alternatives, nudging users toward more climate-friendly behaviors.

Why Important: Empowers consumers to make informed, lower-impact choices in real time.

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More...

Our Vision

To build a world where digital technologies not only solve problems but reshape how people live, choose, and contribute, while ensuring no community is left behind.

Have an idea or innovation that changes minds and lives? We’d love to hear from you.

Whether you're an innovator, startup, or researcher - reach out to us at reachout@nexus3p.org or use the contact form below.